The work focused on designing specifically for Chinese apps, which required a deep understanding of their unique structures, user interfaces, and promotional asset placements. Unlike global platforms, Chinese apps have distinct design standards, ad formats, and placement preferences that cater to their audience’s behavior and expectations. This involved tailoring visual content to fit seamlessly within these platforms while maintaining brand integrity and ensuring optimal visibility and engagement. It was a thoughtful process that combined creativity with technical adaptability to deliver effective and locally relevant designs.
Our work played a key role in the successful launch of the iPhone 11, with designs that resonated with the local audience. Additionally, I oversaw the creation of print materials and large-scale banners displayed across cities in China, establishing a strong and impactful brand presence both online and offline.
As a Graphic and UX/UI Designer at Apple Shanghai, I led a team of designers in creating localized promotional assets tailored for China’s unique social platforms and devices. Recognizing the distinct needs of the market, I also developed comprehensive guidelines for each platform to ensure consistency and optimized use across the company’s digital presence.
Services
Web Design
Print and Digital Marketing
Team Leadership
Industry
Technology
Client
Apple
Led design localization
and created promotional materials
