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The designs were highly effective, helping to increase engagement by more than 30% compared to previous years and contributing to a successful presale of tickets. Overall, my work helped elevate IT Arena 2024’s global recognition and provided a visually striking and cohesive experience for both attendees and sponsors.
As the graphic designer for IT Arena 2024, I played a key role in developing the event’s visual identity, creating a cohesive and impactful design that captured the theme of “New Dawn.” This included crafting engaging materials for social media, ensuring consistent branding across platforms with a fresh and modern look. Additionally, I designed promotional assets such as banners, programs,
and signage to enhance the attendee experience.
I also created a comprehensive sales presentation that effectively showcased the event’s key features, sponsorship benefits, and opportunities for collaboration. The presentation’s clear messaging, professional design, and impactful visuals played a significant role in securing increased sponsor participation and support
The social media visuals for IT Arena reflected the event’s theme, "New Dawn," using a color palette of green, complemented by light purple to convey harmony and innovation. The designs ensured a cohesive identity across platforms, combining these tones with engaging content to captivate audiences, build excitement, and showcase the conference’s forward-thinking spirit.
I prepared a comprehensive sales presentation in advance of IT Arena, showcasing the event’s key features, sponsorship opportunities, and benefits. With polished and professional design, clear layouts, impactful visuals, and compelling messaging, the presentation effectively engaged potential sponsors, building confidence in the event’s value and playing a significant role in securing increased support and collaboration.
The choice of green in the design was deeply symbolic, inspired by the resilience and hope that shine brightest in the darkest times. The green hues, reminiscent of the northern lights, represent not only beauty born from adversity but also the belief in a brighter dawn even amidst challenges.
In Ukraine, where power outages are a reality, this color was chosen to reflect the enduring spirit of our people—finding inspiration, strength, and the spark of innovation even in the darkness.
The design captures this duality: the struggles we face and the unwavering belief in a luminous future.
Client
IT ARENA
IT Arena is the largest English-speaking tech conference in Ukraine, held annually in Lviv.
It serves as a platform for global innovators, entrepreneurs, and industry leaders to connect, share ideas, and explore the latest advancements in technology.
IT Arena is renowned for fostering innovation, showcasing cutting-edge developments like AI, cybersecurity, and defense tech, and creating opportunities
for collaboration in the tech ecosystem.
The event spans multiple tracks, including Business, Technology, Product, and Startup, and features keynote speeches, workshops, networking opportunities, and a startup competition that attracts significant investment.
Web Design
Visual Identity
Digital Asset Creation
Presentation Design
Industry
Tech Event
Launch website
Services
Event visual identity
development
