Collaborating closely with curators and artists, I ensured the designs aligned with their creative vision and project goals. By deeply understanding their concepts and artistic direction, I was able to develop visuals that reflected the essence of each project while maintaining a strong and clear identity.
The design process centered on themes of adaptability and exploration, featuring minimalist aesthetics, abstract forms, and a palette conveying optimism and strength. Clean typography and dynamic layouts ensured clarity and impact across all materials, from digital assets to promotional content. By aligning the visuals with the project’s vision, the identity effectively captured its purpose, resonated with diverse audiences, and reinforced its role as a space for meaningful artistic and cultural dialogue.
The visual identity for Project Lab for Ukraine, a collaboration between Jam Factory Art Center and ANTI – Contemporary Art Festival, was designed to reflect its mission of fostering innovation, collaboration, and resilience. Serving as a performative laboratory for research, experimentation, and artistic dialogue, the project focuses on developing a creative language that responds to contemporary challenges.
This collaborative approach allowed me to create tailored designs that not only captured the spirit of the work but also engaged the audience meaningfully. The result was a set of unique, thoughtful visuals that supported Jam Factory Art Center’s mission to foster artistic expression and encourage public dialogue around contemporary art.
For this project, I focused on blending simplicity and depth to design impactful posters that captured the essence of each event. Using simple geometric shapes, I crafted visually engaging compositions that conveyed themes of connection, dialogue, and transformation.
Utilized simple geometric forms, to craft visually dynamic effects that seamlessly convey the theme and foster intuitive audience engagement and association.
Jam Factory Art Center is a contemporary art institution in Ukraine dedicated to fostering cultural dialogue, supporting artistic expression, and addressing societal challenges through diverse art forms.
It serves as a platform for exhibitions, theatrical performances, music events, educational initiatives, and community-oriented projects.
Promotional Asset
Development
Jam Factory
Art Center
Creative and
Performing Arts
Launch website
Enhancing brand presence
and cultural engagement
Services
Industry
Visual Identity
Social Media
Poster & Print
Event Branding
The center emphasizes the presentation and support of socially and politically engaged artists while promoting democratic values and socially responsible projects. By engaging the public in meaningful dialogue, Jam Factory contributes to the development of civil society and aims to reflect the complexities of both local and global contexts through art and culture.
Client